Bug Racer (2015)
Toy company Mattel launched a toy vehicle which can be controlled by a live cricket via motion sensors. It didn’t take long before it was criticized for animal cruelty and declared ‘worst toy idea ever‘.
From their site:
The ingenious Bug Racer Powered by Elecrickety vehicle has an amazing cricket habitat that allows a live cricket from a pet store to power the vehicle using motion sensor technology! Observe, learn and nurture your crickets in their habitat. The habitat has a magnifying window and chambers for food. The cricket habitat is secure and easy to clean and includes a cricket collector! To get started insert batteries and place the habitat with a live small to medium cricket inside the vehicle. Batteries not included. For indoor use only. Cricket not included. Colors and decorations may vary.